English
Noun
brand stretch
- context|Advertising the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand image|brand�s image.
#:Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.
Category:Advertising
See also
w:advertising|advertising
brand identification
brand image
brand linkage
branding
branding moment
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